Experiential Design / Project 2

on


14.04.2023 - 19.05.2023 (Week 2 - Week 7)
Audrey Gracia Djohari / 0348120
Experiential Design
Bachelor of Design (Hons) in Creative Media / Taylor’s University
Project 2:  Experiential Design Project Proposal

INSTRUCTION

Instruction

Proposal due week 7: Generate 3 ideas

Based on their findings in Task 1, students are required to come up with an experience design project from a subject/topic of their choice. This can be anything from screen experience to physical space experience. They are required to create a professional experience design proposal document that explains their project idea and how will the experience be for the user. 

The proposal should contain analysis of current experience, comparison with similar solutions and how it can be better, Sketches to visualize the experience, Mock design of how the final outcome should be from the user’s perspective. The project looks to develop the students’ understanding of what is an experience design and their creativity to come up with a good, unique, and magical experience design. It also looks to their ability to analyze, explain and breakdown their ideas into a proposal document


LECTURES

WEEK 5:

What is UXD/XD?
  • UXD is User Experience Design which means designing the whole experience. It's a study of user interaction with devices and designing the "touchpoints". It can compile a space or a product. Example: ATM
  • XD is the space where the user at. 
  • BX is Brand Experience, when a company has a product and wants to promote it. So BX is how the company promotes its products in many channels.
  • CX is Customer Experience. The workflow of designing CX is similar to UX. The difference is the persona/target audience.



The Difference of  UXD & XD

The key to understanding the difference is that a user is someone who uses a digital product. Therefore, a user experience designer focuses on digital whereas an experience designer cross pollinates between the physical world and the digital world.

User experience design (UXD) is the process of enhancing user’s satisfaction with a product by improving usability, accessibility and pleasure provided in interacting with the product.

Some examples to understand the difference:
  • Banking App — user experience design
  • E-commerce site — user experience design
  • In-flight — experience design
  • Car showroom / dealership — experience design
  • Adobe Creative Cloud — user experience design
  • Museum — experience design
Source: Medium

User Mapping

User mapping is a journey of how the user use the products. 

Empathy Map is a tool used to articulate what we know about a particular type of user. It externalizes user knowledge to:
1) Create a shared understanding 
2) Aid in decision making 
Journey Map is a diagram or other visual representation of the process an individual goes through to complete a goal. This tool can be helpful to identify barriers or process inefficiencies in consumer purchasing.

Fig 1.1: Journey Map Example from Smaply


Journey Map Exercise (Group Project)

During tutorial & practical time, Mr. Razif told us to make a journey map about going to public place and presented it in front of the class. My team decided to make a Cinema Journey Map. We created it in Miro and this is the outcome:

Fig 1.2: Cinema Journey Map, Group Project, Miro

Fig 1.3: Cinema Journey Map, Group Project, PDF

PROJECT 2: EXP DESIGN PROJECT PROPOSAL


Ideation & Brainstorming

WEEK 5:

I proposed 2 ideas to Mr. Razif for my AR app. The first one is an AR for a GYM equipment. The second one is a Tattoo Tester AR App. Mr. Razif criticized my initial idea as inadequate because it merely involves scanning a picture to display a video, lacking a genuine AR experience. He advised me to aim for something that surpasses real-world possibilities. Additionally, he deemed the posture recognition concept I suggested as unfeasible without AI or advanced technology. Instead, he recommended further exploration of my second idea: the Tattoo AR app. Specifically, I should consider incorporating tattoos inspired by Indonesian tribes.

Mr. Razif approved my second idea which is the Tattoo Tester AR.

Fig 2.0-2.1: Ideation

Tattoo Research & Design Process

I started researching & designing tattoos inspired by Indonesian Tribes:

1) Moi Tribe

In Sorong Regency, West Papua, the Moi Tribe's traditional tattoos are currently only seen on the eldest members. This puts the tribe at risk of losing their tattooing tradition, as the younger generation is not continuing the practice. The Sorong Regency is home to the Moi Tribe, an indigenous community in West Papua. The Moi Tribe's body decorations are made using a mixture of fine charcoal (yak kibi) and langsat tree sap (loum). Traditional tattoo designs involve placing thorns from sago trees or fish bones on the skin and applying a mixture of langsat sap and charcoal on top of them. These tattoos can be found on various body parts such as the back, calves, hips, eyelids, cheeks, and chest.

Fig 2.2-2.4: Moi Tribe

https://www.thejakartapost.com/life/2018/10/02/the-last-mentawai-tattoo-bearers.html

2) Dayak Tribe

The Dayak Iban tribe refers to a group of indigenous people living on the island of Borneo. Tattoos are important for both adult men and women in the Iban Dayak tribe. They are performed on those who have reached adulthood or during puberty. Men typically have tattoos on their lower jaws, neck, shoulders, chest, thighs, calves, arms, and other areas. Women usually have tattoos on their necks, arms, hands, and fingers. Common designs and types of Iban Dayak tattoos include motifs such as Bunga Terong, Rekong, Kelingai, Buah Andu, Ketam, Bunga Engkabang (Tengkawang), Kara Jengkam, and Tegulun.


Fig 2.5-2.8: Dayak Tribe

https://www.thejakartapost.com/life/2018/10/02/the-last-mentawai-tattoo-bearers.html


3) Mentawai Tribe

Mentawai tattoos are a significant cultural element among the indigenous Mentawai people who inhabit the Mentawai Islands in Indonesia. These tattoos hold deep cultural and spiritual meanings and have been practiced for centuries. The Mentawai Tribe have traditional tattoo artists who create their tattoos using a needle and a small mallet. The artists dip the needle's tip into ink made from a mixture of sugarcane fluid and soot. This traditional tattooing technique is unique to the Mentawai culture. The preservation and revival of Mentawai tattooing have become important cultural initiatives.



Fig 2.9-2.12: Mentawai Tribe


WEEK 6:

Tattoo Design

After getting the references and reading about Indonesian Tribe's tattoo philosophy, I decided to replicate the tattoos from Moi, Mentawai and Dayak tribe using ProCreate. I came up with 12 tattoos.

Fig 3.0: Tattoo Design

WEEK 7:

UI/UX Design

Then, I proceed to designing part in Figma. I produced 9 pages for the mockup visualization.

Fig 3.1: Rough Sketch

Fig 3.2: Final Mockup Design

This week, I showed Sir my rough sketches. Other than that, I also proposed to sir the idea of using a unique shape/symbol on body part so the AR know where to put the tattoo. He approved this idea and he said that this is the most possible way to create an AR Tattoo App. 

Fig 3.3: Tattoo AR App Reference

Fig 3.4: Proposing to use Unique Symbol


Final Outcome


Fig 4.0: Proposal Document

Fig 4.1: Proposal Presentation Slides

Fig 4.2: Proposal Presentation Video



FEEDBACK

WEEK 5:

Specific Feedback
(Ideation) Mr. Razif said my first idea was not nice because it only allows user to scan a picture and a video pops up. It doesn't really showcase the AR experience, he said I should aim something that cannot be done in the real world. And the posture recognition I propose is not doable, it requires AI or more sophisticated tech. He suggested to explore more on my second idea which is the Tattoo AR app. Explore more on the idea, maybe the tattoos can be from Indonesian tribe.

WEEK 7:
Specific Feedback
(Unique Symbol Idea) This week, I showed Sir my rough sketches. Other than that, I also proposed to sir the idea of using a unique shape/symbol on body part to let the AR scan and know where to put the tattoo. I was thinking of using a transparent sticker. He approved this idea and he said that this is the most possible way to create an AR Tattoo App. 

REFLECTION

Experience
Honestly, this module looks so difficult for me because for the first time I couldn't imagine how I'm supposed to do something. Designing an AR App sounds like a big word, and I have no idea how to do it. But starting small with the proposal is a good step because it gives me time to sink in all of these AR thing and search for references while doing tutorials in class. Fortunately, Mr. Razif gave us freedom to choose any kinds of AR App to create, and I decided to create an AR Tattoo Tester App, an app that allows users to virtually try out tattoos on different body parts before committing to permanent ink.

Observation
I also learned a lot during class about how Unity works, I recognized the immense potential of augmented reality (AR) in enhancing our everyday lives. Other than that, I spent significant time researching and studying Indonesian tribal tattoos to ensure their accurate representation in the app, I found it quite interesting.

Findings
I found that researching & understanding everything (like the assets and file settings) before moving forward to the actual app development is crucial. Also, through my research and exploration, I discovered that AR has the capacity to revolutionize the tattoo industry. By offering a virtual platform for tattoo experimentation, individuals can make more informed decisions about their desired ink, minimizing regrets and promoting creativity. Additionally, the incorporation of culturally inspired tattoos adds a unique and personal touch, appealing to a wider audience.

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