Title: Pasta Grannies celebrate Christmas with an 8
shape pasta called corzetti
Granny Name: Amalia
Figure 1.0: Chosen Pasta Granny Video, Youtube
Information Breakdown
Figure 1.1: Recipe Breakdown
Visual Research
First of all, I did some visual research on Pinterest
to gain the design ideas. I attached these 4 recipe
illustrations that I liked the most, 2 of them were
from Miss Anis. My favorite out of all of them is the
blue one which shows the steps in the form of the
staircase (or some sort of boxes with different
heights to indicate the hierarchy).
Figure 1.2-1.4: Pasta Grannies Infographics
Examples
I found these posters of drinks quite interesting when
it comes to the art style. The uniqueness can be seen
in the texture and color palette. They represent a
vintage Italian-style poster. I'm planning to create
my infographic using this style.
Figure 1.5-1.7: Visual Research
Color Palette
Figure 1.8-1.11: Pasta Granny Stills
Figure 1.12: Pasta Granny Clickbait
I was inspired by the video's clickbait. I
like the Chrismas-y vibe that it radiates. I'm
also planning to add Granny Amalia's cloth
pattern. I decided to use the color red as the
main color, with blue, light yellow, and
orange as complimentary colors.
Figure 1.13: Color Palette
WEEK 4:
Week 4 Instruction
Finalize sketch of the design for your poster -
The poster should have a visual hierarchy,
information flow, and clear directives of the
recipe processes.
Start working on the digital visual assets.
Remember to use separate layers for assets for
your motion animation in Project 2!
Sketches & Idea Exploration
These are my sketches. Basically, I divided the recipe
into 2 big parts:
1. Ingredient List
2. The 4 steps in cooking Corzetti
On my 1st sketch, I used stairs as an element that shows
the steps of cooking the Corzetti. The first step is the
lowest stair and the next step is on the higher one.
Lastly, the final outcome of the Corzetti is shown at
the top which will also be the focal point of the whole
design. And I put the ingredients in another bubble
below the staircase.
Figure 1.14: Sketch #1, 01.27.2022
On my second sketch, the steps start from the top. I used
lines to indicate the points and I made the illustration
for every step. I will put the ingredients on top right of
the frame.
Figure 1.15: Sketch #2, 01.27.2022
WEEK 5:
Digitization
I started illustrating on week 5. I downloaded several new brushes from the internet which are very helpful to create the textures & gradients.
Figure 1.16-1.17: Illustrating the corzetti in AI
I did all of my design in illustrator. I started with creating the small elements and ingredients.
Figure 1.18: Elements
WEEK 6:
After I finished illustrating the objects and elements, I started to arrange it into an infographic. It took me quite long to find the best composition.
Figure 1.19: Progression
Figure 1.20: Progression
WEEK 7-8:
Outcomes
For this project, I'd like to use stairs as elements that show the hierarchy of the process. Granny Amalia's recipe is very complicated, it has 15 steps which I think is pretty difficult to be made as a simple poster. So, I chunked them into 5 big steps (symbolized by the stairs).
1. Make the DOUGH
2. Make the CORZETTI
3. Make the MEAT RAGU
4. Make the TUCCU (it's the sauce)
5. SERVE IT
This is my first outcome and original idea of the graphic poster. However, it lacks information and it doesn't show the step by step of making the Corzetti. I actually like the visual though, it's aesthetically pleasing, but I remember what I learned from FLIP Classroom: Do Not Glorify Aesthetic.
Figure 1.21: #1 Outcome
So I made this second outcome. It shows the step-by-step process for each stage. I put the title & ingredient lists on top. But I realized it will make the reader confused because they will read it from top to bottom but the stairs start from the bottom. It will make the reading flow clash in the middle.
Figure 1.22: #2 Outcome
That brought me to the #3 outcome. I switched the position of the title and the process. So now, the title and ingredients are at the bottom. And the steps are at the top. This will result in a better reading flow because all of them are in one flow. The reader will start at the bottom (title and then ingredients) to the top (stair 1 to stair 5).
I also added a small Christmas Tree on the title (letter O) to indicate the Christmas vibes that are visible in Pasta Granny video.
Figure 1.23: #3 Outcome
Figure 1.24: Reading Flow & Hierarchy
Final Outcomes
Figure 2.0: Final Outcome in JPG
Figure 2.1: Final Outcome in PDF
PROJECT 2: ANIMATED INFOGRAPHIC
Requirement
Max 60 seconds infographic video 720p: 1280x720 pixels
(H26/mp4) published on YouTube.
Capture the aesthetics and narrative of the poster with
movements, SFX, and music.
I used the same illustration from the static graphic poster. However, I decided to illustrate Granny Amalia herself because I want to make her as the narrator of the video. I found her character really cute and she has a warm attitude. I want to capture that in my animation video.
Figure 3.0-3.1: Granny Amalia Stills
This is Granny Amalia illustration that I created in Adobe Illustrator. She will be the one who explains the steps
Figure 3.3: Granny Amalia Illustration
For the scenes, I made 1 AI files for each frame. I separated every elements that would be animated into layers.
(Poster) When I showed Miss Anis my poster, she
didn't suggest any revision, which made me so
happy! She only said, "good design thinking
there". So I decided to go with the #3 outcome
because it has a better reading flow and
hierarchy.
Figure 4.0: Poster Feedback on Discord
REFLECTION
Experience
For me, his project was quite challenging but fun at the same time. I really enjoyed the process from chunking the information to animating the steps in making pasta. And I'm also quite happy with the final outcomes. However, I spent more time finishing other projects especially the Sex Education animation, so I really felt I could do better if I had more time. I was so grateful when Miss Anis extended the deadline, so I was able to finish my work just on time.
Observations
I observed that applying chunking method in this project was very helpful. Granny Amalia's pasta is a bit more complicated than the others because it has several steps that requires going back to the previous steps. But chunking it into 5 big steps was a breakthrough to me. I could make the complex steps become a simpler form. I also couldfit all the informations into 60 seconds duration which is super short.
Findings
I found that designing an information is all about making everything simpler and easier to understand. I really love the idea of learning this method through analyzing and designing recipe. And I realized that when designing a video with many informations to be presented, pre determining the timing and storyboard was crucial. I tried to see my video from a first-time-watcher point of view and it really helped me to recompose the duration of each scene to make it more communicative.
FURTHER READING
- The Practical Guide to
Information Design
Figure 5.0: The
Practical Guide to
Information Design, by
Wiley, 2007
Reference:
Lipton, R., “The Practical Guide
to Information Design”. Wiley.
2007.
PART 2: Body/mind
basics: How the
eye/brain sees,
perceives, reads (Pg
30-33)
How we perceive words: The
eye/brain case for legible
type
We don’t read letter by letter, or
even necessarily, word by word.
Instead, the eye moves through text
in a series of eye jumps (or
saccades), stops (or fixations), and
backtracking steps (regressions,
which account for 10–15 percent of
our reading time). Each saccade
covers seven to nine letters of
text, according to “The Science of
Word Recognition,” by Kevin Larson
of Microsoft.
The implications: Support a
consistent, comprehensible reading
(jumping) pace with consistent,
legible type, especially using
appropriate contrast and word and
line spacing.
How we perceive color
We see the range of
visible colors
(similar to the way
only three colors
produce many more
colors on a computer
monitor). The wavelength, a
color’s position on
the visible
spectrum, relates to
color temperature.
Red (a warm color,
along with orange
and yellow) has the
longest wavelength;
blue (a cool color,
along with green and
violet) has one of
the shortest
wavelengths.
Blue’s shorter
wavelength makes it
focus in front of
the retina,
flattening the lens
and making the color
look farther away
and smaller. So, for
reasons of
perception, red
tends to work best
in foregrounds, and
blue’s best in
backgrounds.
How we
perceive
symbols
Some
symbols are
used and
understood
almost
universally. But the
very use of
the
word language—whether it
refers to a
verbal
language or
a pictorial
one—suggests
something
that has to
be learned,
“because
that’s the
characteristic
of a
language.
It’s a
man-made
thing. Even
an arrow is
a man-made
thing” whose
meaning must
be learned,
Mijksenaar
says.
Until
people in
some remote
tribes were
regularly
exposed to
arrows in
graphic and
product
design, they
understood
the symbols
only as
representing
things to
shoot with
bows.
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